FEATURING THE EXACT DESIGN EXPERIENCE

-Company reimagines custom home building with technology-based Design Center; celebrates launch with “No Surprise Party”-

(ATLANTA – Dec. 5, 2014) Edward Andrews Homes, a Top 20 Atlanta home builder and one of the city’s five fastest-growing companies, is pleased to announce the opening of its new industry-leading Design Center this week featuring the company’s ExAct Design Experience.

“Traditionally, custom builders have relied on room vignettes and walls of sample displays to guide the design process, which easily can overwhelm buyers with options,” said Edward Andrews Homes CEO Paul Corley. “Our new Design Center is poised to change the custom home market by using digital technologies to reimagine the custom building process — from one that is complicated, costly and unpredictable to one that is simplified and managed, with no surprises.”

Located in Alpharetta, Ga., a city centered within the northern arc of Atlanta suburbs where the company focuses its communities, Edward Andrews Homes’ Design Center houses the ExAct Design Experience,an innovative process that helps buyers imagine, think through and digitally create their home prior to construction. By combining cutting-edge technology with hands-on guidance from a team of experienced professionals, the ExAct Design Experience aims to inspire buyers’ confidence by eliminating the uncertainty and budget fluctuations that typically occur with a custom build. The goal is for Edward Andrews Homes to deliver a home that is exactly right for each buyer’s design and lifestyle preferences, on time and on budget — something that is often a challenge in the custom building industry.

In celebration of its new Design Center, Edward Andrews Homes hosted a “No Surprise Party” sneak preview event last month to showcase the predictability the ExAct Design Experience brings to custom home building. More than 100 industry insiders, key Realtors and media attended the event and learned about the company’s unique digital elements, which include:

  • A comprehensive yet entertaining Style Quiz that categorizes users into one of 16 design archetypes
  • An interactive Lifestyle Questionnaire that identifies exactly how a home will be lived in by its owners
  • 3-D rendering technologies that provide buyers with a realistic glimpse of the home’s interior spaces before building begins

“We received an extremely positive response from those who came to our ‘No Surprise Party’ and previewed the new Design Center and ExAct Design Experience,” said Corley. “Time and again, real estate and building industry veterans told us that our technology-based design method is unlike anything else in the custom building world today. Now that the Design Center is officially open, we look forward to sharing the ExAct Design Experience with buyers and seeing how this new approach will transform the way buyers build custom homes.”

For more information about Edward Andrews Homes, the company’s new Design Center and the ExAct Design Experience, visit www.eahomes.com.

About Edward Andrews Homes

With a mission to transform the home building experience, Paul Corley, Todd Hager and Scot Clark leveraged decades of leadership in the home building and land development industries to establish Edward Andrews Homes. With a team of designers, project managers and sales consultants operating under one corporate structure, the company’s mantra, “Custom Homes. Reimagined.” is realized through a unique offering of custom homes built from the $400’s to upwards of $1 million. Edward Andrews Homes is ranked fifth on the Atlanta Business Chronicle’s list of the 100 fastest-growing private companies, is an award-winning member of the Greater Atlanta Home Builders Association, Guild Quality, National Association of Home Builders and the Urban Land Institute, and it is accredited by the Certified Professional Home Builder Program.

For more information about Edward Andrews Homes, visit www.eahomes.com or join the conversation on Facebook or Pinterest.

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Media Contact
Katie O’Neill
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404.835.4527
koneill@3atlanta.com